Content Creator - Abbott Lingo Biowearables
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Compensation
Salary between Not mentioned ~ (in USD) yearly
Job Designation
Job Title : Content Creator - Abbott Lingo Biowearables
NORMALIZED JOB TITLE* :
Job Display Categories : Marketing,Healthcare,Information Technology
Category : Array
Matched Category : healthcare_medical,information_technology
ADID : 31041438
Job ID : 133474959
Job Code :
Job Source : direct_employer
Job Summary : About LingoMeet Lingo, biosensing technology that we’re designing to track key signals in the body – such as glucose, ketones...
Work Status :
Work Shift :
Work Type :
Work From Home : 0
Parse ID : 4db11da725
Posting Date : 2022-12-21T10:00:00Z
Modified Date : 2022-12-21T10:00:00Z
Posting Company : Abbott
Posting Company ID : 0
Remote Details URL :
Search Networks : Array
Assigned Category : Array
*a normalized job title is A version of a job title that has been modified to conform to a specific format or set of conventions, Standardizing capitalization and spelling,The goal of normalizing job titles is to make it easier to search, sort and compare job titles across different sources
Job SPECIFICATIONS
Duties and Responsibilities
About Lingo
Meet Lingo, biosensing technology that we’re designing to track key signals in the body – such as glucose, ketones, and lactate – to help people better understand their general health and take action.
The Opportunity
Abbott has a rich history of developing cutting edge technologies that enable consumers to monitor and manage their health and wellbeing. They are now embarking on an exciting next gen new venture of Biowearables that will build on that heritage and take it farther - leveraging biomarkers to provide wearers insights into their physical and mental state, ultimately driving to greater performance. The Biowearables business is the face and the future of the organization.
You will be responsible for creating, executing and overseeing product content for Lingo as part of the Lingo content team. You will develop product content and build insights for web and app product with a customer-centric mindset. Your mission is to deliver high quality, delightful and engaging content from concept to production and storytelling through a wide range of digital formats. You will identify and collaborate with various resources including customers, influencers, partners and freelancers to create content in a multitude of different formats (video, graphics, data visualization, app and website copy). You will ensure all content produced is on-brand, consistent in terms of style, quality, and tone of voice and passes scientific, regulatory and legal reviews.Â
You will closely work with the Content Director in shaping the Lingo product content strategy. As we deploy agile squads in product development and tech, you will collaborate with insights, design, product owners, data science, clinical and other experts to ensure delivery of product content. You will develop lead a network of content creators and freelancers, help them execute the content plan.
You have experience running a team/network of content creators in a fast-changing consumer tech environment.
Key responsibilities and accountability
- Develop, own and execute a product content plan to drive product differentiation, engagement and retention for the Lingo digital products (e.g., apps)
- Create differentiating product content and insights for the digital product and services
- Build and lead the network to deliver against the product content strategy; edit and review content to ensure it is on-brand and passes scientific, regulatory and legal reviews
- Define and track KPIs to ensure continuous improvement and effectiveness of content against business goals
- Stay abreast of latest industry-related topics and trends to identify new customers’ needs and expectations
- Conduct research and interviews to learn more about current trends, developments, and perceptions about the subject matter
- Conduct keyword research and use SEO guidelines to optimize content
- Collaborate with insights, design, product owners, data science, clinical and other experts for content creation, and coordiante with brand, marketing, PR and other functions to leverage synergies
Pivotal experience and expertise
- 4+ years' experience in product content creation
- Creative thinking mindset in fast-evolving technology environments
- Strong understanding of user expectations, industry trends and research methodologies
- Proven ability in building educational content for digital products
- A bachelor's or higher degree in arts, education, languages, sociology, psychology or any related fields
- A master's degree is highly desirable
- International experience preferred
- Remote staff management
* Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.
Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives:Â www.abbottbenefits.com
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.
Additional Location: United States - Florida - Orlando
Travel: Yes, 5 % of the Time
Medical Surveillance: Yes
Significant Work Activities: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
How to Submit an application for a job opening
You can submit your job application using these different methods
- URL : https://www.jobs.abbott/us/en/job/31041438
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Please Submit an application for a job opening before the job expired at 2023-02-11T07:59:59Z
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Response Method : url
Company Overview
Company Profile Description of Abbott
Company Name : Abbott
Company Industry :
Company ID : 1566605
Company Type :
Company Profile URL :
Company Country : US
Company City : Alameda / Alameda
State : CA
Zip : 94501
Company Confidential :
Company Size :
Client ID : careercast
Latitude : 37.76311
Longitude : -122.23864
Location : Alameda, CA 94501
Formatted City State :Alameda, CA
Formatted City State Country : Alameda, CA US
Normalized Country: US
Normalized State: CA
Source Job Details :
URL Source : https://www.careercast.com/jobs/content-creator-abbott-lingo-biowearables-alameda-ca-94501-133474959-d?widget=1&type=job&
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Rank: 7 on Keyword Freelance
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